A Gold Medallist from the Sir JJ School of Arts, Ravi’s career began as a graphic designer . However, his true fascination was always with the film camera. So when the chance to direct a music video presented itself, Ravi jumped into the deep end of filmmaking, and quite literally, directing India’s first underwater music video – Silk Route’s Dooba Dooba . Soon enough, as talented as Ravi is, he had several music videos under his belt. Ravi, however wanted to do more; leave his vision and imprint on the advertising industry. So on 1 January 1998, Ravi and Kalpana kick started RUfilms - a company that in its 15 years has fulfilled Ravi’s vision of creating simple yet visually stunning stories.